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EVER EVERNOTE™?
I want to introduce you to my new favorite productivity tool, it’s the place that I mostly manage my notes but I figured out quickly all the other bells and whistles. The basic concept of Evernote™ is...
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OPT-IN STRATEGIES
What makes you want what someone has to offer? This is the first question I encourage everyone to ask themselves when they strategize their opt-in(s) on their website. There’s a trend in December and...
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CAN-SPAM, BUT YOU SHOULDN’T
What is CAN-SPAM? Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. This law lays out the rules for the sending of “commercial email messages”, the ability for those...
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More To Messaging Than Meets Your Inbox
There many are forums to reach your audience and opportunities to get your message out. Most of us primarily use email marketing, but now we can market and communicate our message using multiple...
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Raiding Productivity
Being a productivity and time management expert you would think I have it all covered and get through my to-do list everyday no problem, right? Wrong, wrong, double wrong. My productivity is attacked...
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Communicating With Your VA (Virtual Assistant)
Communication is key to any relationship, but communication with your Virtual Assistant is vital to ensuring success. Opening up the lines of communication goes both ways, but don’t forget the old...
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Manage Projects. Manage Teams.
Do you remember how popular AOL instant message and chatrooms were before the internet blew up into what it is today and before cellphone texting came out? We would get on our computers, dial into AOL...
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NEW YEAR, OLD SYSTEMS
As someone who really loves technology and very much dislikes paper, I’m always amazed at how many people I speak to on a regular basis who say “oh yeah, I think I have that SOFTWARE/TECHNOLOGY/SYSTEMS...
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Loving Productivity
Everyone wants to be productive, they want to get things done and feel good that they accomplished something – Right? Creating opportunities to be productive are all around us and yet we don’t take...
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When Was The Last Time You Did Something For The First Time?
I saw this question posted on Facebook recently and it really made me think “so when was it”? When was the last time I did something without fear of making a mistake or feeling like it would be a waste...
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Delegating To Technology
Delegating and technology are two things that most of us business owners are afraid of. It’s tough to let go of doing things the way we’ve always done them. Getting support either through hiring an...
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Create Your Space
I used to think that I could work anywhere, the kitchen table, the couch, the bed. I came to realize very quickly how critical an actual desk and more importantly an actual door were to my...
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Marketing Automation
What is marketing automation? It is technology that allows businesses to automate and streamline marketing functions so they can use their resources in a more efficient manner and increase their...
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It’s All In The Follow Up System
Does any of this sound like you? Do you have stacks of business cards from networking events that you’ve been meaning to follow up with? Does it take you longer than a couple of days to follow up? Have...
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Transition
When I was in the corporate world I worked with some incredible people, but the particular company I worked for we had a lot of transition. Not necessarily turnover but transition, many people moved...
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CRM, CMS… What’s The Difference?
Many business owners are unsure of the difference between Customer Relationship Management (CRM) and a Contact Management System (CMS). Essentially, CMS is a necessary component of CRM. Managing the...
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Survivor and Business
I have watched every season of Survivor since it began 14 years ago, but as I have been watching this particular season I feel like I’m seeing it through different eyes. Entrepreneur eyes. It has been...
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Technology Evolution
I remember when I was a little girl how cool it was when we went from the avocado green rotary dial telephone to the beige push button phone. But then we went to the phone where the digits were in the...
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Why Do We Make Lists?
I was recently doing a strategy session with a client via Skype. I usually don’t even use the video functionality because we are sharing screens so it could be distracting sometimes with video. On this...
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Time, Spend It If You Got It!
Wikipedia defines time management as “the act or process of planning and exercising conscious control over the amount of time spent on specific activities, especially to increase effectiveness,...
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Prospect To Client: Make The Process Painless
Do you know what your consults this month could be valued at, in real dollars, next month? Do you know how long it takes for you to convert a prospect to a client? Better yet, do you know what it costs...
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FOCUS! FOCUS! FOCUS!
I’m sure many people can agree that there are plenty of opportunities to get distracted all day long. Between email, social media, text messages and phone calls it can be very difficult to get any...
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My Favorite Time Of Year
I guess it’s a good thing I live in Southern California, where the weather seasons are pretty non-existent, because the only season that I really look forward to every year is football season. I...
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SELL, UPSELL, E-WHAT?!
Sales are obviously an important part of every business, creating a sales strategy is something most of us don’t consider when first starting out. How we attract someone to buy from us is through...
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Just Say When
Many people believe feeling overwhelmed is just a natural part of being a business owner. I tend to agree as long as it’s not a constant place of being. I get overwhelmed when I have too much chaos...
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NURTURING BUSINESS RELATIONSHIPS
Nurturing relationships is as important in our businesses as our personal lives, most business owners overlook this large piece to creating raving fans and a key brand attribute of giving. The word...
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Email Rules
I always tell my clients that their email inbox should be treated the same way the traditional inbox on their desk would be, holding only those items that require attention and/or action. One of the...
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Productivity Assassins
Hopefully most of you set the intention of what you’re going to get accomplished each day, either with a to-do list or project manager. As you start your day and focus on each item and start checking...
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Setting Up Your Workplace for Success
When I sit down at my desk I want to feel like I’m ready to get going, get working because I have everything I need at my fingertips. I believe that quality of work and productivity are absolutely...
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You Can’t Buy The Love Of A Good Client
One of my favorite movies from the 80’s is “Can’t Buy Me Love”, believe it or not there are some great lessons in business in this movie. I mean here was this ingenious kid who figured out a very...
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Bibi Goldstein is our Thriving Woman of the Week!
How long have you been in business? I’ve been in business for going on 9 years. I started out with a business partner and in 2011 I took over as solo owner. Why did you begin your business? I started...
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Leadership Qualities that Increase Productivity
As individuals, we all have those skills or tools that we use to be productive, whether it’s a work ethic that some believe could be genetic or a project management system that keeps us focused on...
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Is Email Your Full Time Job?
For many, the answer to this question is definitely YES! How many mornings do you sit down at your desk, start reading and responding to emails, then look up to realize that half the day is over? It’s...
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Productivity Assassins
Hopefully most of you set the intention of what you’re going to get accomplished each day, either with a to-do list or a project manager. As you start your day, focus on each item and check things...
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HELP = Help Enables Life’s Passions
Most entrepreneurs think they need to focus on getting customers. They don’t factor in the other administrative and customer service tasks required to maintain those clients. Many small business owners...
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